Our Message
To Youth Performers (Age 7 - 18).

  • Have you recently discovered you have talent?
  • Are you afraid to go up on stage?
  • Do you feel nervous when you are on stage performing?
  • Does it bother you when others out-perform you?
  • Do you have a strong desire to be an entertainer?

                                 

                            Welcome to CrED.
  

CrED CHECKLIST
  1. A desire to learn Something New
  2. A commitment to Give It Your All
  3. Respect for Yourself and Others
  4. A Ready to Shine Attitude
  5  A commitment to give back to your community for          merits

 
 
Kathy Grant and Johnny Blanks bring to CrED over 30 years combined  professional experience on how to survive in the entertainment industry.  As Triple Threat Performers.  They will share with you their secrets.

Kathy Grant
Johnny Blanks

Your Camp Directors
  • Respect your craft and competition
  • Excellence
  • Perseverance
  • Accomplishment
  • 3-D's of the industry
Discipline,          Determination,
  Dedication



Guiding Principles
Creative Entertainment Development
    CrED creates performance platforms

  • Learn how to create your own platform while giving back
  • Perform on an existing platforms
  • Partner with others and expand your territory

                   Here's what the industry has to say


                                     Usher - April 30, 2010

He says, " The true art form of music is being lost because it seems so easy that everyone can do it, and that it can happen overnight.  Television is a lie.

It can't happen overnight.  The artist who thinks that comes and goes.
The reason why great singers can not exist in this time is maybe because they're not properly managed, and maybe they don't understand the full gamut of what being an entertainer is.  We're dealing with an industry that is slowly dying everyday." 

                                    Indie - music.com

Tending to all areas of your music career may make the diferrence between a one hit wonder and longevity in the business.  Businesses need to make money.  That is worth repeating - the music business is a business.  Take the time to find out all you can about each of the steps in your journey.  Knowledge is power.  Power gives you leverage.  And who knows, that artist may just find they don't need that particular record deal after all.

       David Polemeni -  The Lost Art of Artist Development

Rushing a web site and a CD release is not going to build your career.  If anything it will hurt you because so many people can now see and hear you online.  Believe me the labels will listen to your Mp3 and move right on to the next artist.  That was your chance and you weren't the best that you could be.  As a singer, songwriter, artist you must find people who you respect to bounce ideas off.  Don't take your word as the final word.  You can not grow that way.  Study the past.  Listen to the singer and their vocal inflections and how they feel certain words.  Pay attention to their phrasing.  Learn who your market is.  Who do you sing to?   This is how you develop yourself. If you understand who you are you will be able to recognize the outside person that can help you co-create.

                My Bandmate.com - Music Artist Development

By the dawn of this millennium most labels had changed the name of the Artist Development department to Product Development.  In other words, they changed from nurturing the growth of an artist and their music, to high pressured sales development tactics and strategies.  Product Development today, for most major labels, means putting their lable's energy into creating sales for a new release. For the most part, in today's competitive music business, the responsibility of the artist has changed hands.  Independent labels and entreprenurial artists have inherited the responsibility of nurturing new talent, fine tuning their artistic and business development, and slowly growing their careers.

                 Chris Dodson -  Indie Connected Magazine

Not so long ago, record labels would take an unknown artist who they thought had mass appeal and spend a lot of time and money on getting them ready for mass marketing (recording, image, makeovers, brand development, performance coaching, media training  etc).  The climate has changed dramatically in the past 5 years.  Now it is up to each artist to invest his or her own time and money into self development, and/or to hire a professional artist development company to help with this crucial aspect of the artists' career.



                THERE IS NO QUICK WAY TO THE TOP

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